The mystery behind the "Tie"

That said, the logo of a bow tie (bow tie) Chevrolet discovered accidentally by William C. Durant in 1908 when the observed pattern of the wallpaper of a hotel in Paris. However, there is also the opinion that the logo is a stylized cross the Swiss flag, the birthplace of Louis-Joseph Chevrolet. On October 2, 1913, this logo was first used in the Chevrolet ad that appeared in the Washington Post with the headline "Look for this nameplate".

The origins of the Chevrolet logo is widely known from the story of inadvertence William C. Durant, who confirmed that he got inspiration from a hotel in Paris. This story also appeared in The Chevrolet Story of 1961 which mentions "the logo is derived from Durant's imagination". When traveling the world, he saw a pattern of infinity at a hotel in Paris. Durant then tore a piece of the wallpaper is shown to his friends, with the thought that this pattern could be a good nameplate for a car.

However, there is disagreement about the origins of the logo as the emergence of another version that also makes sense, this version comes from a family Durant himself. In 1929, Durant's daughter, Margery, published a book titled My Father. In the book, Margery said that his father sometimes scribbling on paper, making the design nameplate at the dinner table. "I think the logo is used on Chevrolet cars made in one night, between the soup and chicken fried dishes served that night," wrote Margery.

Another version appeared in the magazine edition Chevrolet Pro Management Magazine in 1986 that interviewed Durant's wife, Catherine. It is said that Catherine and Durant was on vacation in Virginia. While reading a newspaper in bed, Durant had time to look at a design and immediately shouted, "I think it would be a good emblem for the Chevrolet." Unfortunately, Catherine could not explain the form of design or use. Meanwhile, another version says that the logo is a stylized cross stretcher on the Swiss flag, where Louis-Joseph Chevrolet was born, precisely in La Chaux-de-Fonds.

Bits of information that encourages Ken Kaufmann, historian and editor of The Chevrolet Review, seeking the truth. On November 12, 1911, an advertisement of the Southern Compressed Coal Company for Coalettes appeared in The Constitution, published in Atlanta. In the ad looks coalettes logo that resembles the shape design of a bow tie, its shape is very similar to the design that eventually became the iconic Chevrolet. Are Durant and his wife seen the ad, or a similar ad? Date of issue ads in the newspaper has recorded just nine days after the Chevrolet Motor Co. was established.

Now, any version, in development, these logos have evolved in color and detail while maintaining its basic form. It was only in 2004, this logo using golden yellow color implying "Gold Standard", until now.

This another logo of Chevrolet version :

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